Locharron of Scotland in conjunction with The Scottish Tartan Authority produced a new tartan for the City of Florence and took the opportunity to introduce it at the Christmas Market held in the city during December.

LOCHCARRON LAUNCHES FLORENCE TARTAN

Several Scottish Companies were at the Christmas market in Florence  to promote Scottish fashion, including fellow member of the Borders Export Club Rosemary Eribe Knitwear Design.

This exercise proved most successful for Lcohcarron with products in the Florence tartan completely selling out.

The market, which is in it’s second year, was preceded with a presentation by the British Trade Councillor, of a framed certificate of the Florence tartan to the City Fathers.

The Florence tartan was inspired by an ancient woven artefact dating from 400 to 1200 BC discovered in the Halstatt region of Austria which was once part of the ancient Etruscan civilisation. 

The red, yellow and white depict the Coat of Arms, not only of the City of Florence, but also of the great Medici family whose artistic bequest has made Florence one of the world's greatest cultural centres.

The ivory white also reflects the City's incomparable collection of classic statues and the blue lines in the yellow bands represent the River Arno flowing through the Tuscan landscape and the City of Florence.

The green, white, blue and red are the team colours of Florence’s legendary costume football game - calcio torico fiorentino which dates back to Roman times.

Finally, to bring the Firenze Tartan into the 21st century, the broad purple band represents Fiorentina - the City’s famous football team and nestling in that purple band is the green, white and red of the Italian flag