At a predicted £35,000 for a man's suit Peebles based Holland & Sherry can probably lay claim to having produced the most expensive cloth in the world.

Borders based cloth merchants Holland & Sherry continue to prosper, even with the ever worsening financial crisis.  The Peebles firm have been supplying the world’s finest cloth for over 170 years, gaining the reputation as world’s best cloth merchants.  They continue to lead the way in the manufacturing and sourcing of luxury and exotic fabrics, with an average of 400 new patterns every season. They currently stock over 3,500 patterns in their purpose built warehouse in Peebles.  The company’s 170 year experience combined with the latest cutting edge technology has kept the fabric firm above the financial crisis; the state of the economy does not mean there should be a FASHION crisis.
 
An outstanding new cloth innovation from Holland and Sherry is Vicuna Aymara. The Vicuna llama lives in the high alpine areas of the Andes, South America. Vicunas produce small amounts of extremely fine wool, which is very expensive because the vicuna can only be shorn every 2 - 3 years. Vicuna fibre is the world’s rarest and costliest fibre.  The Vicuna Llama has been a protected species since the 1974. With the help of the Inca Tribes, the Vicuna’s numbers have risen and they are now thriving once again. Today, the Vicuna population has recovered to about 150,000. The Incredibly soft and luxurious handle of the Vicuna fleece has made this shy and diminutive creature a most sought-after treasure since the time of the Incas. Inca legend tells the story of a beautiful young maiden who wooed an old ugly king. She would only consent to his advances if he promised her a coat of pure gold.  This is how the vicuna came to have its ‘golden fleece’.  It became illegal for anyone to hunt the vicuna and only Inca royalty could wear the sacred fleece. Death awaited those who harmed these animals.

It has taken 5 years to produce enough yarns to manufacture this luxurious range, and a further 18 months to develop the cloth.  The range is being run in 3 colours, ‘pitch black’, ‘midnight’ and ‘natural vicuna’.  There are other Vicuna fabrics on the market but Holland and Sherry have woven the world’s first 100% worsted spun vicuna fabric, it is unique, it is original, it is exclusive, it is the most expensive cloth in the world.

The privileged owner of their luxury Vicuna Aymara suit can expect to pay in excess of £35,000.  Holland & Sherry have already had great success with the fabric, especially in the Russian and American market. 

So while there may be a financial crisis, business men of the world still need to dress properly with style and elegance, they need to look distinguished to conduct their business recovery in a proper and professional manner.