The most important component of an export Club is its members. Below are some ideas on how to make people aware of your club’s existence and to arouse their curiosity.

• The important thing is to put yourself in the place of the person whose attention you are trying to attract. What features would stimulate your taste buds? - the speaker.. the topic.. the gathering together of like-minded International trade orientated people?
  
• Publicity is the key to stimulating interest. Securing publicity is an art, but it is not easy. Some regions will find it easier than others, but securing publicity is the lifeline to securing potential members initial interest.
  
• First create an awareness with the local press, radio, and TV of the existence and activities of the Export Club.
  
• Try to meet the editors, or broadcasters, and keep them abreast of events and local newsworthy stories.
  
• Offer to be interviewed when comment on International trading topics is required.
  
• Produce “member related” local interest news stories.
  
• Keep press releases flowing - bearing in mind that last minute news stories might scupper efforts for publicity, so, keep the pressure on the publicity ahead of publication or radio broadcast deadlines.
  
• Try to secure “live” radio time, rather than recording an interview. Recordings are often edited and the important issues might be axed.
  
• Prepare a publicity leaflet and/or programme card. Ensure this is circulated widely and displayed in - local libraries, business organisations, LEC’s, BG-IT, Regional Council, Chambers of Commerce.
  

Once a new member has arrived at his or her first meeting, how would they expect to be greeted. Some ideas are as follows:

• A welcoming handshake from a Committee member on arrival
  
• Introduction to the Chairman, and Club members.
  
• A copy of the current Club programme of events, and Club newsletter.
  
• A name badge, containing full name and company.
  

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