There are many ways in which an Export Club can be financed, some of which are shown below. However, several Clubs have demonstrated that a ‘Business Plan’ setting out some of the following information, and providing a clear focus of where the Club is going, will undoubtedly help the cause for financial support.
Some of the options are:
- Members subscription set at an affordable and attractive level
- Sponsorship from the 'service sector’ - freight forwarders, Banks, airlines, etc.
- Sponsorship from experienced exporting companies, particularly where they are able to host meetings.
- Local Enterprise Company.
- Regional & Local Councils
- Chambers of Commerce
- Usually a combination of the above is the solution.
An outline of what the Business Plan might cover is a follows:
- The Executive Summary
- The aims and objectives of the Export Club
- The area it serves
- The importance of the SME sector served by the Export Club
- Membership summary
- Key Objectives
- To help the education and training of Exporters
- Provide support to and participation from SME’s
- Develop a co-ordinated and interesting meeting programme
- Publish a members directory
- To increase membership
- Marketing Strategy
- Special events
- Good communications with all intended parties
- Accessibility of the business community to club activities
- New member recruitment
- Management and Operations
- Funding requirements
- Financial statements
- Advertising and publicity
- Cash Flow projection
The essential elements of a Business Plan are available from the SECG Executive Co-ordinator. |
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